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You Are A Superorganism: Ara Katz & Raja Dhir On The Power Of Microbes

The Rich Roll Podcast

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Understanding Probiotics: Navigating Marketing Myths and Scientific Truths

This chapter examines the deceptive marketing strategies used in the probiotic industry, revealing how strain designations and colony counts can confuse consumers. It advocates for greater transparency and scientific standards to foster consumer trust and ensure the effectiveness of probiotic products.

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