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#213: Fasting vs. Slow-Carb Diet, Top $150 Purchases, Balancing Productivity and Relaxation, and More

The Tim Ferriss Show

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How to Break Through the Noise

Seth Godin: What tactics, what strategies have I used most effectively to break through the noise? Which one? Kevin Kelly's 1000 True Fans. The first is the law of category chapter in the 22 mutable laws of marketing. There's a book called Blue Ocean Strategy that I found very, very helpful. He says you should own a category instead of thinking about how to develop a brand.

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