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How to 10x A Boring Business With Marketing | Codie Sanchez (#140)
Marketing Against The Grain
The Hidden Traits of Great Businesses
Kip, I was an original listener to marketing against the grain. One of the things that I admire so much about you is your ability to really understand businesses and talk about business problems in a clear framework-driven way. A great business is one that it doesn't matter if there's a recession. It doesn't matter what people are making or what the earnings calls say. In my mind, when your toilet breaks, you're gonna call that f***ing plumber,. You're gonna call them, right?
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