It's about the attention, definitely. And there's he degrees of it. The point is to not make them feel like you've usurped their position. It should be a choice every i go back to the fact that if you want to be a fully realized human being, everything, every consequence you have in the world should be on purpose. This book helps you figure that out. Ye, you can't opt out of people a having evolutionary behaviours that have been with us for the last three million years. Soe we're monkeys, we will a abhor injustice, we will be drawn to leadership. That's why i think it's a moral it's, you know, ultimately,