317: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast
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I Love Creo Demand and Capturing Demand
You're a different type of guest for us, because you're peeling back to marketing layr for our leaders. Many of em may have dabbled in that or played in that before they moved to sales. Coaching is not a group sport. Group is a coaching is an individual sport to help people overcome where their road bumps are. I love how you're taking a regular revenue organization ap approach to it, rather than departmental working with departmental.
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