Expand Your Fan Base, Even While Adding Limits

Cameras were bulky and had curtains and stands. Oscar barnack invented the smaller, more portable steel camera. Lyca lenses made them some of the most lusted after cameras ever. What should a company do when it has a cult following? Most companies would instantly cash in on that success. But Lika decided otherwise. This is where we look at how to expand your fan base, even while adding limit.