Thomas: I noticed when my daughter was a toddler that there were very few female characters in cartoons. And then we watched some videos and we watched some animated movies and things like that, and I saw it everywhere. So now I thought, okay, nobody sees what I'm seeing. They do not know. In fact, they think quite the opposite of like I'm not doing that. It's absolutely doing right by girls. That was so profoundly unequal. The data will help the people making kids entertainment do it because they love kids. This could very well have an impact. We're very excited about it.

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