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Trust First Pricing Principles
Staying Solo
Pricing Principle Number Three - Humanize Your Sales Process
As an industry, we're in the midst of our pricing bubble. We pay high ticket prices and i get low ticket results. Tricky pricing tactics like charm pricing should be evaluated through the lines of respect for our customers. Do you want to create a situation where you've charged people so much there is no way they can get r o? I as sure as hell don't.
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