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The Future of Sports Licensing
This just sounds like sports licensing to me, right? It's like you can watch certain clips on Twitter. But if you embed the tweet on your website, the rights change. And it might make more sense for these companies to just like make their own content for their streaming services. You see this on like Marvel shows and Star Wars shows. There's like a making of special on Disney Plus. They're literally like propaganda for the movies. I find myself watching many of them and not watching the movie, which is weird.