How to Tie Your SEO to Conversion

The cycle from initial awareness and interest to close customer can likely be more like a bowl of spaghetti rather than just a linear straight line. And that's what we're starting to see at Notch too, is that these customer term use can be days, or they could be months and months and months. The longest one that we've seen in our own data was over 300 days, which is close to a year. You have to consider one thing very specifically, but you also have to consider everything.

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