10min chapter

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231. Creating a Culture of Innovation in Your Agency, with Jacob Beckley

The Innovative Agency

CHAPTER

Fostering Innovation within an Agency

This chapter discusses the importance of developing a culture of innovation within an agency, emphasizing the need to systematize innovation and integrate it into the agency's culture and values. It covers strategies for fostering innovation, including the importance of inclusiveness, understanding problems thoroughly, and screening for qualities such as initiative and curiosity.

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