The Evolution of Cookies: From User Identification to Ad Tracking

This chapter explores the evolution of cookies on the web, from their inception as a tool for user identification in stateless protocols to their role in modern ad tracking practices. It delves into the history, impact, and unintended consequences of cookies, focusing on the balance between privacy preservation and personalized advertising. The chapter also discusses the options for handling third-party cookies, the revenue impact on websites, and the challenges users face in navigating privacy settings.

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