More than three billion people watched the last World Cup final. The reach–and potential impact–of sport is almost limitless. But while social issues are increasingly creating a stir in sport, the environment isn’t yet making quite such an impact.

Michael Doughty wants to change all that. A former professional footballer, he’s co-founder of Hylo athletics–renewable, carbon-negative and recyclable trainers–and is on a mission to put considerations for the planet at the heart of the conversation around sport.

But does Michael think football–and the love of consumerism that still often drives it-will ever really fully embrace the environmental message? And how does a start-up put ideas and values into practice in the early days of business?

To get in touch with team Portas, email us at: kindnesseconomy@portasagency.com

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