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How to Grow Your Podcast
Wes: I haven't done any paid ads for the show. But starting to do episode specific lead magnets in 2014 definitely helped because those gave me a way to communicate with perhaps infrequent listeners and attempt to convince them to keep tuning in more. It's all about trying to climb that listener pyramid, right? And that goes for podcasts, that goes for blogs, YouTube channels, Instagram accounts, whatever medium you're going after trying to climb.