How I Built This with Guy Raz cover image

Advice Line with Jonathan Neman of Sweetgreen

How I Built This with Guy Raz

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Cultivating Gourmet Mushrooms: A Business Journey

This chapter features a passionate entrepreneur from Gloucester, Massachusetts, who discusses their unique gourmet mushroom business, Underground Mushroom Co. The conversation covers the challenges of basement cultivation, innovative production methods, and direct sales strategies to upscale restaurants. Additionally, the chapter highlights sustainable practices in mushroom farming and the importance of personal branding and storytelling in the competitive food industry.

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