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How to Scale a D2C Brand
Last week we saw major acquisition by VLCC, which is a men's dooming D2C company. I think post the COVID boom, you'll see a bunch of D2C brands roll up into these kind of acquisitions,. And some of these folks in the offline business may very well sort of acquire these guys. It is really hard to scale a D2C brand. Like I've mentioned before, I mean, it's not a bits and bytes business.