4min chapter

Venture Unlocked: The playbook for venture capital managers cover image

Elizabeth Yin of Hustle Fund - Venture Unlocked 001

Venture Unlocked: The playbook for venture capital managers

CHAPTER

Building a Brand for Emerging Funds

Hustle Fund is one of 1,500 emerging funds that have formed since the global financial crisis. How do you stay on top of your brand while raising a larger fund? Don't stop fundraising after Fund One and keep building relationships with people who didn't come into Fund One to work on them for Fund Two. "There are many emotional reasons why people invest as well," says Hustle Fund co-founder David Barger.

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