The Future of publishing, with Zillah Byng-Thorne
Intelligence Squared: Business
00:00
How to Balance Expert and Niche in a Magazine
I didn't know what publisher was, but it doesn't make me laugh that I had no idea. From my point of view coming from my culture, we specialize and celebrate a whole range of really quite small magazine publishing companies. For them, the whole point is their identity and their uniqueness and their speciality. We talk about content first and brand second, but we want to be a market leader in every brand that we have. It's a slight pivot because most media companies started off from a brand first and content second approach.
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