Exploring the delicate balance between trust and risk in entrepreneurship, illustrated through personal anecdotes and the case of the successful company Suna. Practical insights on identifying and addressing emotional risks to cultivate trust and foster business growth are provided.
Today, we'll help you get your first customers. We'll do it by learning how to use the trust to risk ratio - a way to identify the big risks that are holding your customer back and shoulder those risks early on to build trust. We talk through risk and trust with Find Your Lobster, Soona, and a finicky water pump.