Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Psychology of Rationalization and the Insights of Aesop
This chapter explores how individuals rationalize negative experiences by reframing them positively, drawing insights from Aesop's fables. It examines the relationship between perception, emotion, and behavior, illustrating how storytelling can gently nudge people towards better choices.
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