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206. Building an expertise business around a proprietary framework with Billy Broas

How to Sell Advice

CHAPTER

How to Be a Successful Online Educator

As a copywriter and as a messaging expert, it kind of makes sense you would work with online educators who are teaching. And these niche topics, this is a curse of expertise is that you get, you're so in it. You forget what it's like to be zoomed out. Again, I really enjoyed learning them, but then turn around and explain it in simpler terms. So that was the unique value that I provided and it very much aligned with what I enjoyed doing.

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