7min chapter

"Turpentine Finance" with Sasha Orloff | Startup Finance, Leadership, CFO Strategy cover image

E8: When Your Biggest Competitor Crashes, with Mercury CEO Immad Akhund

"Turpentine Finance" with Sasha Orloff | Startup Finance, Leadership, CFO Strategy

CHAPTER

Navigating Crisis Through Innovation and Stability

The chapter discusses the actions taken during a crisis, such as launching new products to instill confidence and address user concerns, leading to an increase in deposits. It also reflects on past challenges, the importance of projecting stability, and expanding product offerings to drive growth.

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