In this episode, we speak with Anthony Wilkins, co-owner of Alloy for Women, about his transition from trainer to business owner and the challenges he's overcome.

He also lets us in on his background, how the women’s concept gym got to where it is, and the things he’s learned along the way. His experiences can help those of you who are maybe thinking about opening your own gym or maybe changing your personal training model.

Anthony also talks about how he dealt with some sort of an identity crisis around going from being a coach at an established center to an owner, starting from scratch and gaining a foothold in Suwanee, Georgia.

Key Takeaways:

• Zeroing in on Suwanee after research. “You have to do your research.” (9:07)
• Getting to know people big in the community, and leveraging that (12:27)
• Figuring out how much cashflow one wants to always have on hand (15:11)
• There's no clocking out when it is your baby (16:52)
• The ability to ask for help is the biggest skill that one’s going to need... (17:50)
• “80% is what I think you can do. The other 20, you need to come along.” (24:52)
• In the light of close relationships built, it’s tough when changing location (35:28)

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Additional Resources:

• www.AlloyforWomen.com
• Learn About The Alloy Franchise Opportunity

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