Genetic Optimization

We strongly believe that genetics alone are almost worthless. We look at in total millions of data points that we can pull together and come up with a plan from that. So then you're able to see, okay, well, here's the genetics. Here's the genetic predispositions. There's DNA fit that does more like exercise and performance. There's genetic genie. I've had them on the podcast, the DNA company. They do this kind of thing for all kinds of different things. And it doesn't really exist otherwise.