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257 Modern Research is Product Management

This is Product Management

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Product Managers Need to Be More Communicative About Research Methods

As a product manager, i've been actually mentoning some junior team members on how to do research. I think that there is sometimes an overestimation of people's skills and abilities to implement those research methods. And one of the most basic things is really like learning how to not lead the witness, so to speak, to not lead the customer. One of the sort of danger zones i think product managures should out for is basically how they are interacting with their customers.

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