3min chapter

The Diary Of A CEO with Steven Bartlett cover image

Calm App Founder: From $0 To $2 Billion By Making The World Meditate: Michael Acton Smith

The Diary Of A CEO with Steven Bartlett

CHAPTER

The Principles of Story Telling

Every article about a business almost always centres on the human angle. Story telling is such a powerful wayff communicating, in connecting with other people. Instead of putting out press releces saying, this is our business, how much money it makes, and this is our margin,. you talk about the the human angle and the story instead. And at some point you decide to depart from this business. Yes, yes. Was was going well. We'd built a team. We'd move from wales to london. But after a while, i decided i wanted to try something new. You know, the ontripenerial brain had been whirring away. There was a new concept

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