2min chapter

Social Media Marketing Podcast cover image

Persuasion Science: Marketing Insight From Robert Cialdini

Social Media Marketing Podcast

CHAPTER

Is Data More Important Than Opinion When It Comes to Trends?

Trent: Is data more important than opinion when it comes to trents? Always and again, if you can detail that clime in data points, you win bigger than if you just say it is popular. Now, there's another way. You can just use language to make it work. And i heard you do it a couple of minutes ago, which is to say, it is more and more popular. So if it's more popular, that means then thing. Earlier, rigt a single data point,. Now it's morepopular, that's ha, second data point, and then you added more and more. That's three. It's performing better and better.

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