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Roku: Anthony Wood

How I Built This with Guy Raz

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From Netflix to Roku: The Evolution of Streaming Devices

This chapter explores the negotiation and strategic decisions behind the creation of Roku as a streaming platform for Netflix and beyond. It highlights the challenges faced in the early streaming industry, including content rights and competition with traditional media, as well as the innovative thinking that drove Roku's design and marketing. The narrative illustrates how a unique partnership allowed the company to evolve from a Netflix-specific device to a versatile platform catering to a broader audience.

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