Navigating Leadership Buy-In for Data Projects

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This chapter examines the varying dynamics of leadership support for data initiatives in large enterprises compared to startups. It emphasizes the importance of effective communication, transparency, and stakeholder engagement in ensuring alignment on data projects. The discussion also highlights the evolving understanding of data fluency among leaders and the need for foundational skills in analytics to drive successful outcomes.

What's more sexy: analytics or innovation? What about combining them! That sounds great, and Thomas Davenport would be so proud if you pulled it off, but the reality is that the idea of innovation through analytics is one thing, while the reality of making it happen is another thing entirely. Dr. Tiffany Perkins-Munn, Head of Marketing Data & Analytics at JPMorgan Chase & Co., joined us for a discussion on the subject! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.