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Building a Strong Web3 Community, with Erika Wykes-Sneyd of Adidas /// Studio
The Outlier Ventures Podcast
How Did You Get Started in Web Development at Adidas?
I feel like my career has been the dream job line for any 18 year old boy because I've gotten to work in the motorcycle industry, in action sports, in the automotive industry. While at PayPal, I did help establish the positioning for cryptocurrency in the app. And it wasn't until I joined the three stripes brand, I got to dig deep in understanding that a brand that is as iconic as Adidas can have a huge role in helping popularize and bending trends. If there's one trend that really needs attention bent towards it, it is the ability to put creators and builders and athletes into the center of this new ecosystem.
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