5min chapter

Invest Like the Best with Patrick O'Shaughnessy cover image

Kat Cole – How to Operate: Lessons in Brand, Distribution, and Leadership - [Invest Like the Best, EP.184]

Invest Like the Best with Patrick O'Shaughnessy

CHAPTER

Cinnebon's Challenges With Atkins and the Financial Crisis

In two thousand and ten, cinnebon had a massive access problem. We shrank the portion size of the giant sentiment roll to make it more approachable. Burger king carried the minibon, the smaller thing that we had come up with. And that improves relevance, whetherr using cinnebon, or really any other story that you've been involved with....

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