5min chapter

Unlearn cover image

How Maximizing Your Brain Will Maximize Your Business with Dr. Erik Reis

Unlearn

CHAPTER

Your Basal Ganglia Is Your Subconscious

Habits really lie in this area of the brain called your basal ganglia. It's metaphorically the brak pedal gas puddle of your brain, and way shape or form. When you start lighting up these lower areas of the brain, the lower areas take over. There are things the brain will always evolve and adapt to, but you want o form foundational habits. And so the first thing is you have to start where you are. The second thing is you must be willing to change the habit.

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