The Impact of Consumer Confidence on DTC
Ecommerce Playbook: Numbers, Struggles & Growth
00:00
Is There a Single Forecast Model?
In a large organization, budgets are set at the beginning of the year and their approval process for them as many layers deep. And so just the practicality of changing expectations in an organization like that is very slow. Entrepreneurs tend to be delusionally optimistic as a valuable trait. They don't consider the downside enough because considering the downside usually involves sitting in really hard decisions.
Transcript
Play full episode
