2min chapter

Philanthropisms cover image

Michael Thatcher: Rating charities

Philanthropisms

CHAPTER

The Different Audiences for Charity Navigator

We have roughly 12 million unique individuals coming to our website annually. They're they're giving modest amounts in the hundreds, not in the tens of thousands. That said, institutional donors have been using charity navigator for decades because we're free. And it's a nice snapshot of the marketplace, at least in the United States.

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