
S22E1 - Account-based marketing
unbillable hours - a podcast about better professional services marketing
00:00
How to Use Permission Based Marketing to Increase Sales
A routine would look like since 20 personalized connection requests per week do my four core audiences which would be ICP dot leaders engage or so people engaging in the communities and some kind of a media or event host. Then it would be put I'm just saying something then thoughtful comments where just adding extra value to somebody else's post which also serves as content. And then maybe do 10 what we call non-sales touches which would be something like oh I saw you like my post about the story I did here's actually the full article or some more detailslike there's no pitch there but you're just saying hey would you like to know more about this? So that goes back into our engagement
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