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9min chapter
Starbucks Odyssey’s community lead expects NFT brand building to expand this year (w/ Steve Kaczynski)
Chain Reaction
Exploring NFT Integration in Starbucks Loyalty Program
The chapter delves into the integration of NFTs into the Starbucks loyalty program, detailing the levels of engagement and excitement among participants. It highlights the tiers in the Starbucks Odyssey program, exclusive rewards like trips to Costa Rica, and the successful community engagement strategies employed by Starbucks. The discussion also touches on the desires of the Starbucks Odyssey community, emphasizing brand access and community building through collectible items and partnerships with platforms like Nifty Gateway.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode