Exploring NFT Integration in Starbucks Loyalty Program

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The chapter delves into the integration of NFTs into the Starbucks loyalty program, detailing the levels of engagement and excitement among participants. It highlights the tiers in the Starbucks Odyssey program, exclusive rewards like trips to Costa Rica, and the successful community engagement strategies employed by Starbucks. The discussion also touches on the desires of the Starbucks Odyssey community, emphasizing brand access and community building through collectible items and partnerships with platforms like Nifty Gateway.

For this week’s episode, Jacquelyn interviewed Steve Kaczynski, co-author of the book “The Everything Token,” and co-host of a web3 morning show Coffee with Captain.

He also co-authored the first Harvard Business Review article about NFTs and outside of that, he consults with agencies and brands about building their web3 strategies including his role with Starbucks where he is a community lead for its NFT-focused loyalty program, Starbucks Odyssey.

Before getting into the web3 world, Steve worked in communications and marketing roles at places for over 15 years.

Jacquelyn and Steve discuss what got him interested in NFTs, how important it is to build understanding for the sector and why communities matter more than floor prices.

They also dive into:

Future adoption for Bored Ape Yacht Club
Growing Starbucks’s NFT-based loyalty program
What agencies and brands need to know about web3
How to get started in the NFT space

(0:00) Introduction

(4:23) NFT value creation

(11:41) NFT and community building

(18:14) Bored Ape community building

(20:42) Web3 gaming and community

(23:13) Starbucks Odyssey program and its engagement with web3

(31:30) What's next for NFTs

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