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Clearer paths and sharper ideas (with Lynette Bye)
Clearer Thinking with Spencer Greenberg
How to Brainstorm Widely
There is this idea that once you were thinking of one idea, your brain. because there's so many overlapped concepts stored in your neurons, it actually suppresses the nearby ideas. So we did a study on narrow framing. We had people write down a big life decision they were going to make and generate possible options for what they could do. In fact, in that second group that we forced them to generate at least one more option, about 20% of them said that was the option they were going To take.
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