We partnered with Liquid & Grit to discuss the Brawl Stars Godzilla event, which had a massive impact on Brawl Stars' revenue and downloads.
- Highest weekly revenue ever
- 59% revenue increase and 107% downloads increase 3Wo3W
We review the event and discuss the implications and lessons learned.
Discussion Outline:
00:00 - Introduction of the roundtable, Joseph Kim, and the participants.
00:12 - Introduction of Joseph Kim and his work.
01:18 - Overview of Brawl Stars and its game modes.
02:07 - Discussion on the popularity of Brawl Stars among kids.
03:08 - Joseph Kim discusses game design and the success of isometric games.
03:50 - Comparison between Brawl Stars and Wild Rift in terms of game depth and modes.
04:42 - Observations on the female player base in Brawl Stars.
05:50 - Insights on why kids prefer Brawl Stars, focusing on game modes
.06:37 - Discussion on the decline of Fortnite and its impact on Brawl Stars.
07:33 - Introduction to the Godzilla event, its content, and game modes.
09:38 - Analysis of the event's impact on revenue and downloads.
11:18 - Explanation of event mechanics, including Monster Eggs and mutations.
13:02 - Discussion on player reactions to the temporary nature of mutations.
14:52 - Community reactions to pay-to-win elements and their temporary nature.
16:26 - Speculation on the potential return of the Godzilla event in the future.
17:18 - Discussion on the game mode experience and its balance.
18:40 - Participant's experience with the event and mutations.
20:53 - Discussion on club engagement and the club event mechanics.
21:46 - Description of the Godzilla City Smash game mode.
23:36 - Thoughts on the choice of the Godzilla IP for the event.
25:55 - In-depth discussion on the temporary nature of mutations and player perceptions.
27:04 - Considerations on event mechanics and their impact on player engagement and revenue.
28:30 - Speculations on legal implications of temporary in-game purchases.
30:17 - Discussion on the complexity of the event and its execution.
32:14 - Participant's views on the event's entertainment value and economic impact.
52:05 - Final thoughts on the event's design, economy, and player engagement.
53:41 - Closing remarks and thanks to participants.
