2min chapter

Seller Sessions Amazon FBA and Private Label cover image

The Good, The Bad and The Ugly Of CPM Advertising on Amazon

Seller Sessions Amazon FBA and Private Label

CHAPTER

The Origins of VCPM

Amazon started bringing over some of the DSP tools. It was hard for people to kind of shell out 35K in two months for VCPM and, or sorry, for DSP. So that's the origins of the VCPM campaign type. Now, let's see what a viewable impression means on this ad type.

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