You need some runway with the business. If you give yourself, like, one month for a business to survive, and it doesn't take off, then you'll have to give up o n your idea prematurely. The other thing is you need to test the product market fit or the service market fit. And that takes time, and you might not get it right the first time. Maybe the product is right, but your marketing is wrong. And you need a little room to experiment. That actually segways perfectly into the next thing that i wanted to talk about - which is advice for people who want to start their own one person business"

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