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Leadership Transitions and Product Innovations
This chapter explores the leadership changes at a major company during a challenging time, particularly the impact of Steve Jobs' health on Tim Cook's interim role. Additionally, it discusses the capabilities of the new iPad Mini with the A17 Pro chip and the strategic marketing of Apple’s product launches amidst recent leadership shifts. The chapter emphasizes the importance of careful planning and timing in marketing campaigns, especially in relation to the consumer perception of new product announcements.
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