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The Dilemma of Specialization
As the company grows, there's this dilemma of when do we specialize versus how do we stay more broad and more high level? And so I was wondering if you could share a little bit more about is there a good example of that specialization dilemma that you all faced. We hit a plateau of the company in terms of our growth, top-light metrics. So it is converting people to become customers. The only way to do that is to have a really deep, sophisticated, tight partnership between your software team builds the funnel with data and everything and your marketing team that deploys every day.
Kenny Shin, CTO @ Fundrise, joins us to discuss Fundrise’s journey, specialization dilemmas as an early-stage org, why specializing eng functions can help overcome plateaus in the business, plus other insights on operating in highly regulated environments like FinTech. He also reveals another dimension of the product design process – legal / regulators – and shares how regulatory environments impact the eng team’s developmental process. Plus Kenny dishes on Fundrise’s Innovation Fund, its impact on the engineering org, and how they’re re-applying tech in new sectors.
Kenneth J. Shin (@kennyshin7) is Chief Technical Officer of Fundrise, America’s largest direct-to-investor alternatives investment manager. He has served in this role since the company’s inception in March 2012.
Fundrise’s mission is to use technology to build a better financial system for the individual investor, one that is simpler, lower cost, more reliable and transparent. They build software that enables the company to develop and manage investments uniquely well-positioned to grow and preserve their clients’ capital in any economic environment.
Since launching America’s first online real estate investment platform in 2012, Fundrise has now become the largest direct-to-investor alternatives investment manager with more than 1.6 million active users, more than $3.3 billion worth of equity under management, and $7 billion worth of real estate transacted. From private credit to real estate private equity to growth-stage venture capital, Fundrise offers investors exposure to some of the most prized asset classes in the world.
Prior to Fundrise, Kenny has consulted for Fortune 500 clients in financial services and technology, including Fannie Mae, Oracle, Lockheed Martin and Computer Science Corporation. Kenny has also consulted for government clients including the Federal Bureau of Investigation, Department of Defense and NATO. Kenny earned his Bachelor of Science in Computer Science Engineering from the University of Pennsylvania.
"The entire industry generally has to try to abstract all of that complexity and regulation away from the end user and the companies that do that the best, that's one of their main value propositions.
I think it's key to our operations because the opposite of it is you leave that complexity to a few subject matter experts in the organization and they become the bottleneck for everything.”
- Kenny Shin
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Patrick Gallagher - Producer & Co-Host
Jerry Li - Co-Host
Noah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/
Dan Overheim - Audio Engineer, Dan’s also an avid 3D printer - https://www.bnd3d.com/
Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/
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Listen to the best highlights from the podcasts you love and dive into the full episode