Prof G Markets: Has a Global Market Rotation Begun? + Inside the Ultra-Luxury Hotel Industry
The Prof G Pod with Scott Galloway
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The Future of Ultra-Luxury Hotels
This chapter explores the ultra-luxury hotel group's ambitions for global expansion, especially in the Middle East and Africa, fueled by the rise of affluent travelers. It discusses the evolution of hotel branding in the social media age, the impact of inherited wealth on society, and the implications of luxury consumer behavior post-COVID. Additionally, the chapter highlights investment opportunities within the industry while addressing the challenges and psychological allure of vanity investments.
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