3min chapter

The Diary Of A CEO with Steven Bartlett cover image

Phones 4u Founder: The Pain Of Becoming A Billionaire: John Caudwell

The Diary Of A CEO with Steven Bartlett

CHAPTER

The Power of Self Criticism in Business

Every aspect of my business, i was criticising all the time. I very much believe that don't do anything the way anybody else does it. One of my rules for every employee, i used to say, never, never change. It's the destruction of business. But i'd immediately follow on by saying, but if you don't change, you will fail. And i caul get that message through to some people, but it is a difficult one to understand. You've got n impeccable judgment to try and see through what the end result might be to whatever you're trying to change. If  you're uncertain about it, it's not worth the risk because the change

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