416: Chipotle Founder Steve Ells
This Is TASTE
Building Chipotle and Innovating in the Fast Food Industry
Exploring the founder's journey from STARS and the Culinary Institute of America to founding Chipotle in 1993, focusing on the emphasis on quality ingredients and the innovative assembly line model. The chapter delves into Chipotle's early challenges, menu offerings, and customer interactions, as well as the comparison with other restaurant concepts like Pizzeria Lucali and Shophouse. It also discusses the concept of automation in restaurant operations, the new plant-forward concept Colonel, and the importance of employee empowerment through technological skills, higher wages, and equity opportunities.
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