Is Embedded Sponsorship Making a Difference?

Micheal: Embedded sponsorships provide more income, but act like a cost of greater variability and wildly increased stress. He says the difference between pocasts and ucub is that if you subscribe, you probably listen,. But all we get is, like, we don't know how many subscribers we have, right? And so that you got these two numbers, you can't really work out what's to sell. "Its much more comforting" he adds.