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#148 Lostness

UX Podcast

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How to Avoid Cognitive Bias

"We have a technique for trying to avoid it as much as we possibly can, I think. But can you avoid it though? Well, that's what the case she's trying to make here is she has like a three step process," he says. "Resist impulse to make a snap judgment and gather more context before making a decision." The thing is, though, none of these three bits of advice actually eliminate cognitive bias - they just throw it around.

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