Formulating Effective Slogans for Different Struggles

Slogans play a key role in all political activities, whether they be local demonstrations, pickets, strikes, or mass movements. While the fact that slogans are short might make it seem as though they’re of minor importance or a mere matter of semantics, the fact is that slogans can be decisive factors in individual and more protracted political struggles, for movements for reform and revolution. Slogans aren’t just words that we put on banners and placards. They are tools to orient and guide political activity–including mass outreach–to unite different sectors of the movement, to educate people by helping them reach their own conclusions, and to educate the Party by revealing the consciousness of the people. As crystallizations of complex situations and ideas, slogans distill political theory and strategy into concise formulas; they can’t say everything. Because struggles are dynamic, they have to be re-evaluated constantly. A slogan could be correct one day and incorrect the next. All of this means that slogans can have real, material consequences. They can advance a struggle or move it backwards, alienate people or draw them in, communicate the truth or deceive. Whether a slogan is correct or not isn’t an abstract question, but a concrete one. A slogan can be theoretically correct, in that it communicates a political truth, yet still be practically incorrect because it doesn’t relate this truth to the specific conditions of struggle at that time. Slogans have to be accessible to the broad masses of people, not only in terms of wording but in terms of the content establishing a point of contact with people’s consciousness. This doesn’t mean that they cater to the “lowest common denominator,” but that they speak to the broadest possible segments of the movement. In other words, Marxists don’t create slogans for ourselves and other Marxists, but for the masses. They’re teaching tools. Like all propaganda, slogans have different scales. They might be specific to one struggle in one town or city at one moment, or they might have national and international relevance. Some slogans take the form of demands, while others take the form of statements. The purpose of this article is to flesh out the above elements and functions of slogans, and to illustrate the critical roles they assume during concrete struggles. This is illustrated most clearly in the twists and turns of the revolutionary struggle in Russia as it unfolded in 1917. In the final sections, we give some more contemporary examples and then walk through some guiding questions to aid in the formulation of slogans. Read the full article: https://liberationschool.org/formulating-slogans/