
Encore: Häagen-Dazs vs Ben & Jerry's | Ice Cream Castle | 2
Business Wars
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Chilling Rivalries: The Battle for Ice Cream Supremacy
This chapter chronicles the ambitious growth of Häagen-Dazs and the emergence of intense competition from brands like Frusengladja and Ben & Jerry's. It details the struggles of maintaining market leadership amid pressures from distributors and the threat of rival brands, culminating in Häagen-Dazs' sale to Pillsbury.
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