The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

HOW TO CRUSH IT EVEN IN THE MOST DIFFICULT OF SELLING SITUATIONS

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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The Importance of Access to Device Reps

Since the pandemic, I think it's access. Are they comfortable with trying something new based on whether it's proprietary technology or data? And are many doctors open to device reps? I mean, I cover Michigan in Northwest Indiana. Areas of Michigan are open to much other areas are not. Is your product a me too? Or is your product revolutionary? I think that's where access becomes critical.

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